Which type of data is generated, owned, and controlled by an organization?

Internal data is generated, owned, and controlled by an organization because it consists of the information that originates from within the organization itself. This includes data gathered from operations, transactions, and processes, such as sales records, employee information, financial statements, and customer databases. Since this data is collected and maintained by the organization, it can be effectively used for decision-making, analysis, and strategic planning.

On the other hand, external data refers to information obtained from outside the organization, such as market research, industry reports, or competitor data. Public data comprises information that is available to the general public, which can originate from various sources and is not owned by any particular entity. Secondary data is information that has already been collected and published by others, meaning it may not be under the control of the organization that is using it. Each of these alternative data types offers value, but they do not possess the ownership and control characteristics that define internal data.