What is spear phishing?

Spear phishing refers to a highly targeted phishing attempt where the perpetrator tailors their attack by using specific and researched information about the individual or organization they are targeting. This can include details such as names, job titles, and other personal data that make the communication appear legitimate and relevant.

By personalizing the message, spear phishing aims to increase the likelihood that the victim will engage with the message, whether it's clicking on malicious links or providing sensitive information. This makes it distinct from generalized phishing attacks, where the same message is sent to many people without customization.

The effectiveness of spear phishing stems from the level of detail and research involved, which leads victims to lower their guard, believing that the request or information is trustworthy and relevant to their situation. In contrast, generalized phishing lacks this targeted nuance, making it less effective in reaching specific individuals.