What distinguishes valuable data in analytics?

Valuable data in analytics is distinguished by being primarily generated internally because internal data reflects the specific operations, processes, and performance of an organization. This type of data can include sales records, customer feedback, operational metrics, and employee performance statistics, which are essential for understanding how the business functions and identifying areas for improvement. It allows companies to gain insights that are directly relevant to their strategies and decision-making processes.

Internal data is more likely to align with the business's specific needs, objectives, and context compared to external data, which may not be tailored to the organization. While external data can certainly provide valuable insights and complement internal data, it is the internal data that often has the most direct applicability and relevance in analytics. This internal perspective enables organizations to drive their performance and make informed decisions based on evidence that is intimately connected with their operational reality.